伦敦艺术大学
公共关系硕士
MA Public Relations
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专业介绍
该硕士专业旨在培养学生在公共关系和传播领域所需的高级技能和理论,帮助学生在这一行业中取得成功。(This Master's degree aims to develop the advanced skills and theory needed for a successful career in public relations (PR) and communications.)
就业前景
就业岗位:公关经理、媒体关系专员、数字营销专家、社交媒体经理、危机公关顾问
公共关系硕士专业的毕业生在中国就业市场上具有广阔的前景。随着中国企业对品牌形象和公众关系的重视程度不断提升,对于具备专业公关知识和技能的人才需求日益增长。毕业生可以在企业、政府机构、非营利组织以及公关公司中找到合适的职位,从事品牌传播、媒体关系维护、危机管理等工作。此外,随着数字化和社交媒体的快速发展,公共关系硕士专业的学生还可以在数字营销和社交媒体领域发挥重要作用,推动品牌与公众的互动和沟通。总体来看,公共关系硕士专业的就业前景十分乐观,毕业生有望在公关领域实现职业发展和个人价值。
入学与成绩要求
- 入学条件
- MA Public Relations attracts applicants from a variety of backgrounds. Applicants are expected to demonstrate sufficient prior knowledge of and/or potential in public relations to be able to successfully complete the programme of study and have an academic or professional background in a relevant subject. An applicant will be considered for admission who has already achieved an educational level equivalent to an Honours degree, preferably at 2:1 level. Educational level may be demonstrated by: Honours degree (named above); Possession of equivalent qualifications; Prior experiential learning, the outcome of which can be demonstrated to be equivalent to formal qualifications otherwise required; Or a combination of formal qualifications and experiential learning which, taken together, can be demonstrated to be equivalent to formal qualifications otherwise required. APEL - Accreditation of Prior (Experiential) Learning If you do not meet these entry requirements but your application demonstrates additional strengths and alternative relevant experience, you may still be considered. This could include: Related academic or work experience The quality of the personal statement A strong academic or other professional reference OR a combination of these factors Each application will be considered on its own merit. We cannot guarantee an offer in each case. Language requirements IELTS 7.0 (or equivalent) is required, with a minimum of 6.0 in each of the four skills. All classes are taught in English. If English isn’t your first language, you will need to show evidence of your English language ability when you enrol. For further guidance, please check our English language requirements .
- 本科背景要求
- Applicants are expected to demonstrate sufficient prior knowledge of and/or potential in public relations to be able to successfully complete the programme of study and have an academic or professional background in a relevant subject. An applicant will be considered for admission who has already achieved an educational level equivalent to an Honours Degree preferably at 2:1 level. This educational level may be demonstrated by: • Possession of the qualification named above; • Possession of equivalent qualifications; • Prior experiential learning, the outcome of which can be demonstrated to be equivalent to formal qualifications otherwise required (as indicated by at least three years of experience which has led to a demonstrable level of expertise in the understanding and practice of place management and development). • A combination of formal qualifications and experiential learning which, taken together, can be demonstrated to be equivalent to formal qualifications otherwise required. Language requirements (International/EU): IELTS 7.0 (or equivalent) is required with minimum of 6.0 in each category.
- 预科背景要求
- 待确认
- 成绩要求
- 198
- 平均分要求
- 待确认
- 雅思要求
- 7.0
文书与其他要求
- 文书要求
- 800字左右
- 文书建议
- STRUCTURE Your personal statement should be logically ordered and interesting, it must show why you are interested in this line of study and must demonstrate your ability to take the qualification. A possible structure that you could use is as follows: Current Studies • Degree - how your studies relate to your postgraduate application.This is particularly important if you are applying for study or research that does not seem to obviously follow on from your present course • Subject areas - mention those related to the postgraduate course that show a relevant base of knowledge • Technical skills that you have developed that may relate to your future studies • Related projects that you may have worked on, including group projects, labs and individual projects • Evidence of managing your project - research skills, the application of experimental methodology etc Why this Master’s/PhD? • Show your motivations - what particularly appeals to you about the course or research topic? • Link your plans for future study with your career aspirations • Demonstrate that you are making an informed decision by referring to research that you have done into the course, studies or research area. It is essential to show that you are genuinely motivated to follow this route and have thoroughly thought it through, in order to show that you will not drop out when the going gets tough Past Work Experience • An opportunity to demonstrate that you are able to adapt and ‘fit in’ to a range of environments and experiences • Mention how you were successful, and any achievements that demonstrate your ability to work effectively • Cite relevant skills that may relate to the course or your career aspirations, and achievements, perhaps in challenging situations • If the experience is not directly related to your application then think about showing the transferable skills that you have used and developed Extra-curricular Activities & Interests • You can talk about these to show your personality and demonstrate transferable skills e.g. team-work, ability to take on responsibility, communication, etc. • Think about what to include.Is it interesting and relevant; does it add value to your overall statement? Why this University? • Showing why you have selected this route of study in this particular university/department/group crucially demonstrates motivation and enthusiasm • For postgraduate research applications in particular it is important to show that you have investigated the area in depth. Perhaps mention individual research groups, projects, particular individuals, etc. and link these in with your own research interests and activities • If applying to a university overseas you could state what you will gain and give culturally.
- 特殊PS要求
- 待确认
- ATAS
- 否
- 个人陈述
- 是
- 在线推荐信
- 是
数据来源:UKEC院校库