伦敦艺术大学
广告硕士
MA Advertising
所有院校及专业信息每 1 个月更新一次。院校政策可能在更新周期内调整,申请前请以院校官网最新信息为准。
专业介绍
该硕士专业旨在培养学生应对广告行业未来的挑战,结合策略与创造力,发展必要的技能、创意和解决方案,以塑造和定义广告的未来。(This MSc programme aims to equip students with the skills, ideas and solutions needed to shape and define the future of advertising, combining strategy with creativity to address the challenges of the advertising industry.)
就业前景
就业岗位:广告策划师、市场分析师、数字媒体策略师、创意总监、品牌经理
广告学硕士专业的毕业生在中国就业市场上具有广阔的前景。随着中国广告行业的快速发展和数字化转型,对于具备广告策划、创意设计、市场分析和数字媒体策略等综合能力的专业人才需求日益增长。毕业生可以在广告公司、公关公司、市场调研机构、数字媒体公司等从事广告策划、创意设计、市场分析、品牌管理等工作。此外,随着互联网和社交媒体的普及,广告学专业的学生还可以在互联网公司、电商平台等领域发挥重要作用,推动广告创新和业务发展。总体来看,广告学硕士专业的就业前景十分乐观,毕业生有望在广告和市场营销领域实现职业发展和个人价值。
入学与成绩要求
- 入学条件
- An applicant will normally be considered for admission if they have achieved an educational level equivalent to an honours degree, preferably at 2:1 level, in advertising, marketing, communications, social sciences, art and design, or humanities subjects. This educational level may be demonstrated by: Honours degree (named above); Possession of equivalent qualifications; Prior experiential learning, the outcome of which can be demonstrated to be equivalent to formal qualifications otherwise required; Or a combination of formal qualifications and experiential learning which, taken together, can be demonstrated to be equivalent to formal qualifications otherwise required. APEL (Accreditation of Prior Experiential Learning) Applicants who do not meet these course entry requirements may still be considered in exceptional cases. The course team will consider each application that demonstrates additional strengths and alternative evidence. This might, for example, be demonstrated by: Related academic or work experience The quality of the personal statement A strong academic or other professional reference OR a combination of these factors Each application will be considered on its own merit but we cannot guarantee an offer in each case. Language requirements All classes are conducted in English. If English is not your first language, we strongly recommend you let us know your English language test score in your application. If you have booked a test or are awaiting your results, please indicate this in your application. When asked to upload a CV as part of your application, please include any information about your English test score. IELTS 7.0 (or equivalent) is required, with a minimum of 6.0 in each of the four skills. If your first language is not English, you can check you have achieved the correct IELTS level in English on the Language Requirements page .
- 本科背景要求
- Applicants are expected to demonstrate sufficient prior experience of, or potential in advertising, and have an academic or professional background in a relevant subject in order to successfully complete the course. Course Entry Requirements An applicant will normally be considered for admission if they have achieved an educational level equivalent to an Honours Degree (preferably at 2:1 level) in advertising, marketing, communications, social sciences, art and design, or humanities subjects. This educational level may be demonstrated by: Honours Degree (named above) Possession of equivalent qualifications Prior experiential learning or work experience, or a combination of formal qualifications and experiential learning, which can be shown to be equivalent to formal qualifications. Language Requirements: IELTS 7.0 (or equivalent) is required with a minimum of 6.0 in each category.
- 预科背景要求
- 待确认
- 成绩要求
- 198
- 平均分要求
- 待确认
- 雅思要求
- 7.0
文书与其他要求
- 文书要求
- 800字左右
- 文书建议
- STRUCTURE Your personal statement should be logically ordered and interesting, it must show why you are interested in this line of study and must demonstrate your ability to take the qualification. A possible structure that you could use is as follows: Current Studies • Degree - how your studies relate to your postgraduate application.This is particularly important if you are applying for study or research that does not seem to obviously follow on from your present course • Subject areas - mention those related to the postgraduate course that show a relevant base of knowledge • Technical skills that you have developed that may relate to your future studies • Related projects that you may have worked on, including group projects, labs and individual projects • Evidence of managing your project - research skills, the application of experimental methodology etc Why this Master’s/PhD? • Show your motivations - what particularly appeals to you about the course or research topic? • Link your plans for future study with your career aspirations • Demonstrate that you are making an informed decision by referring to research that you have done into the course, studies or research area. It is essential to show that you are genuinely motivated to follow this route and have thoroughly thought it through, in order to show that you will not drop out when the going gets tough Past Work Experience • An opportunity to demonstrate that you are able to adapt and ‘fit in’ to a range of environments and experiences • Mention how you were successful, and any achievements that demonstrate your ability to work effectively • Cite relevant skills that may relate to the course or your career aspirations, and achievements, perhaps in challenging situations • If the experience is not directly related to your application then think about showing the transferable skills that you have used and developed Extra-curricular Activities & Interests • You can talk about these to show your personality and demonstrate transferable skills e.g. team-work, ability to take on responsibility, communication, etc. • Think about what to include.Is it interesting and relevant; does it add value to your overall statement? Why this University? • Showing why you have selected this route of study in this particular university/department/group crucially demonstrates motivation and enthusiasm • For postgraduate research applications in particular it is important to show that you have investigated the area in depth. Perhaps mention individual research groups, projects, particular individuals, etc. and link these in with your own research interests and activities • If applying to a university overseas you could state what you will gain and give culturally.
- 特殊PS要求
- 待确认
- ATAS
- 否
- 个人陈述
- 是
- 在线推荐信
- 是
数据来源:UKEC院校库