斯特灵大学
媒体管理硕士
MSc Media Management
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专业介绍
该硕士专业旨在培养学生在快速变化的全球媒体环境中所需的技能,帮助媒体组织抓住机会,并应对行业中的挑战。(This MSc programme is designed to equip students with the skills needed to thrive in a rapidly changing global media landscape, helping media organisations to seize opportunities and meet challenges in the sector.)
就业前景
就业岗位:媒体策划、媒体运营经理、品牌公关、数字营销专家、内容制作人
MSc Media Management专业的毕业生在中国就业市场上有着广泛的职业选择。随着媒体行业的数字化转型和内容消费模式的多样化,对于具备媒体管理知识和技能的专业人才需求日益增长。毕业生可以在广告公司、公关公司、数字媒体平台、电视台、广播电台等机构中找到合适的职位,从事媒体策划、品牌推广、内容制作等工作。此外,随着新媒体和社交媒体的兴起,该专业的学生还可以在社交媒体运营、数字营销等领域发挥重要作用,推动媒体内容的创新和传播。总体来看,MSc Media Management专业的就业前景十分乐观,毕业生有望在媒体领域实现职业发展和个人价值。
入学与成绩要求
- 入学条件
- Academic requirements A minimum of a second class honours degree or equivalent. Applicants without these formal qualifications but with significant appropriate/relevant work/life experience are encouraged to apply. Media Managers come from a wide range of backgrounds, and the profession is keen to encourage applicants from the arts, humanities, business, sciences, and the social sciences. Applications are welcomed from applicants from the broadest range of disciplines. Other routes of entry If you don't currently meet our academic requirements, University of Stirling International Study Centre offers a variety of preparation programmes that can earn you the qualifications and skills you need to progress onto some of our courses. Explore University of Stirling International Study Centre to see the pathway and pre-masters routes available. International entry requirements View the entry requirements for your country. Application procedure This course is not running in the 2026-27 academic year. We expect it to return in September 2027 with applications open September 2026. English language requirements If English is not your first language you must have one of the following qualifications as evidence of your English language skills: IELTS Academic or UKVI 6.0 with a minimum of 5.5 in each sub-skill. Pearson Test of English (Academic) 60 overall with a minimum of 59 in each sub-skill. TOEFL exams taken before 21 January 2026: 80 overall with 18 in reading, 17 in writing, 17 in listening, 20 in speaking. TOEFL exams taken from 21 January 2026: 4 overall with no less than 4 in any band. See our information on English language requirements for more details on the language tests we accept and options to waive these requirements. Pre-sessional English language courses If you need to improve your English language skills before you enter this course, University of Stirling International Study Centre offers a range of English language courses. These intensive and flexible courses are designed to improve your English ability for entry to this degree. Find out more about our pre-sessional English language courses .
- 本科背景要求
- A minimum of a second class Honours degree (2.1 preferred) or equivalent in a relevant subject. Applicants without these formal qualifications but with significant appropriate/relevant work/life experience are encouraged to apply./•IELTS: 6.0 with 5.5 minimum in each skill
- 预科背景要求
- 待确认
- 成绩要求
- 198
- 平均分要求
- 待确认
- 雅思要求
- 6.0
文书与其他要求
- 文书要求
- 500字以内
- 文书建议
- Should be written as a reflective essay No more than 500 words (no longer than one page of A4) Follow a logical structure – capture the reader’s attention with your introduction, then give details of your experience and desire for studying the particular course. End by telling us why you are the right candidate for the course. Break up the essay with headings e.g. Why this course, My experience, Career aspirations Use clear language and keep your sentences short Use correct grammar and spelling
- 特殊PS要求
- 待确认
- ATAS
- 否
- 个人陈述
- 是
- 在线推荐信
- 是
数据来源:UKEC院校库