西伦敦大学

广告与市场营销传播硕士

MA Advertising and Marketing Communications

硕士 文学硕士

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学制12
专业类别全日制
入学时间9
学习地点待确认
学费17750
申请费待确认
数据年份2024
申请截止日期2024-11-13

专业介绍

该硕士课程旨在培养学生的战略和创造性思维、沟通和设计研究技能,以创造创新的品牌设计。学生将有机会在领先公司的简报和品牌叙事上工作,并接受行业专业人士的指导。(This master's course aims to develop students' strategic and creative thinking, communication, and design research skills to create innovative brand design. Students will have the opportunity to work on briefs and brand narratives set by leading companies and be mentored by industry professionals.)

就业前景

就业岗位:品牌设计师、创新顾问、市场研究分析师、品牌策略师、设计项目经理 MA Brand Design and Innovation专业的毕业生在中国就业市场上具有广阔的前景。随着中国消费市场的不断升级和品牌竞争的加剧,对于具备创新思维和品牌设计能力的专业人才需求日益增长。毕业生可以在广告公司、设计工作室、品牌咨询公司、大型企业的品牌部门等机构中找到合适的职位,从事品牌策略规划、品牌形象设计、市场研究分析等工作。此外,随着数字化转型和互联网经济的发展,该专业的学生还可以在电子商务、社交媒体平台等领域发挥重要作用,推动品牌创新和业务发展。总体来看,MA Brand Design and Innovation专业的就业前景十分乐观,毕业生有望在品牌设计和创新领域实现职业发展和个人价值。

入学与成绩要求

入学条件
You should have an honours degree (2:2 or above) from a UK university or equivalent. We may also offer you a place based on relevant experience or training, normally from within the work environment. All applications are considered individually.Find out more about ourprocesses for recognising previous experience.If you fulfil our entry criteria, you will be either invited to an interview (in person or via video conference) or to complete an extended personal statement form.In specific cases, we may request a portfolio to support applications, providing evidence of problem-solving, creative thinking and evidence of your design journey, as well as development and completion of independent projects.You need to meet our English language requirement of 6.5 overall score for IELTS, with a minimum of 5.5 for each of the four individual components (Reading, Writing, Speaking and Listening). Visit ourEnglish language requirements pagefor information on other English language tests we accept.You also need academic qualifications at the same level as UK applicants. In some countries where teaching is in English, we may accept local qualifications.Check for local equivalents.We offer pre-sessional English language courses if you do not meet these requirements.Find out more about our English Language courses.If you fulfil our entry criteria, you will be either invited to an interview (in person or via video conference) or to complete an extended personal statement form.In specific cases, we may request a portfolio to support applications, providing evidence of problem-solving, creative thinking and evidence of your design journey, as well as development and completion of independent projects.There are additional costs for this course that are not included in the tuition fees. See the links below to get a better idea of what to expect:Please note:If you are studying a Masters course you may be eligible to apply for aPostgraduate Loan, this may help contribute towards your course fees and living costs.Additional funding is available to some types of students, such as disabled students or those with dependants.We offer a range ofscholarships and bursaries, including awards for specific subjects.Awards for students of film, media and design are also on offer.View full details, including conditions and eligibility.There are additional costs for this course that are not included in the tuition fees. See the links below to get a better idea of what to expect:Please note:We offerscholarships for international studentsincluding International Ambassador Scholarships.Further information about funding and financial support for international students is available from theUK Council for International Student Affairs.
本科背景要求
待确认
预科背景要求
待确认
成绩要求
200
平均分要求
待确认
雅思要求
6.5

文书与其他要求

文书要求
800字左右
文书建议
STRUCTURE Your personal statement should be logically ordered and interesting, it must show why you are interested in this line of study and must demonstrate your ability to take the qualification. A possible structure that you could use is as follows: Current Studies • Degree - how your studies relate to your postgraduate application.This is particularly important if you are applying for study or research that does not seem to obviously follow on from your present course • Subject areas - mention those related to the postgraduate course that show a relevant base of knowledge • Technical skills that you have developed that may relate to your future studies • Related projects that you may have worked on, including group projects, labs and individual projects • Evidence of managing your project - research skills, the application of experimental methodology etc Why this Master’s/PhD? • Show your motivations - what particularly appeals to you about the course or research topic? • Link your plans for future study with your career aspirations • Demonstrate that you are making an informed decision by referring to research that you have done into the course, studies or research area. It is essential to show that you are genuinely motivated to follow this route and have thoroughly thought it through, in order to show that you will not drop out when the going gets tough Past Work Experience • An opportunity to demonstrate that you are able to adapt and ‘fit in’ to a range of environments and experiences • Mention how you were successful, and any achievements that demonstrate your ability to work effectively • Cite relevant skills that may relate to the course or your career aspirations, and achievements, perhaps in challenging situations • If the experience is not directly related to your application then think about showing the transferable skills that you have used and developed Extra-curricular Activities & Interests • You can talk about these to show your personality and demonstrate transferable skills e.g. team-work, ability to take on responsibility, communication, etc. • Think about what to include.Is it interesting and relevant; does it add value to your overall statement? Why this University? • Showing why you have selected this route of study in this particular university/department/group crucially demonstrates motivation and enthusiasm • For postgraduate research applications in particular it is important to show that you have investigated the area in depth. Perhaps mention individual research groups, projects, particular individuals, etc. and link these in with your own research interests and activities • If applying to a university overseas you could state what you will gain and give culturally.
特殊PS要求
待确认
ATAS
否
个人陈述
是
在线推荐信
是

数据来源:UKEC院校库