牛津布鲁克斯大学

商务与营销管理学士(含预科年)

Business and Marketing Management (with Foundation Year)

本科 文学学士 Oxford Brookes Business School

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学制4 years, or 5 with work placement | up to 11 years
专业类别全日制
入学时间9
学习地点待确认
学费20800
申请费待确认
数据年份2026
申请截止日期2026-09-01

专业介绍

该课程为您准备了多种商业和市场营销职业。如果您希望将现有资格提升为荣誉学位,该课程适合您。您将探索市场营销在更广泛的商业和管理背景中的应用,并结合商业学习的关键要素与更专业的市场管理学习。这将为您在英国和海外的各种组织中提供丰富的职业机会。(This course prepares you for a range of careers in business and marketing. If you want to top up your existing qualifications to an Honours degree, this course is for you. You will explore marketing within the wider context of business and management. You will also combine key elements of business study with more specialist marketing management study. This will prepare you for a wealth of careers in a wide range of organisations in the UK and abroad.)

就业前景

就业岗位:市场营销经理、市场分析师、品牌经理、商业智能分析师、消费者行为研究员、国际市场营销专员 商业与市场营销管理专业的毕业生在中国就业市场上具有广泛的就业机会。随着中国市场经济的不断发展和全球化进程的加快,对于具备商业伦理、市场分析、消费者行为研究和战略营销管理等专业知识的人才需求日益增加。毕业生可以在各类企业中担任市场营销经理,负责市场分析和品牌推广;或作为市场分析师,运用商业智能工具进行市场趋势预测和消费者行为分析;也可以在国际市场营销领域发展,推动企业的国际化战略。此外,随着个人品牌意识的增强,毕业生还可以在个人品牌管理领域发挥专长。总体来看,商业与市场营销管理专业的就业前景十分广阔,毕业生有望在市场营销领域实现职业发展和个人价值。

入学与成绩要求

入学条件
Wherever possible we make our conditional offers using the UCAS Tariff. The combination of A-level grades listed here would be just one way of achieving the UCAS Tariff points for this course.UCAS Tariff Points: 48A Level: DDIB Points: 24BTEC: PPP or MPApplications are also welcomed for consideration from applicants with European qualifications, international qualifications or recognised foundation courses. For advice on eligibility please contact Admissions: admissions@brookes.ac.ukPlease also see the University's general entry requirements .Please see the University's standard English language requirements .If you do not meet the entry requirements for this degree, or if you would like more preparation before you start, you can take an international foundation course . Once you enrol, you will have a guaranteed pathway to this degree if you pass your foundation course with the required grades.If you only need to meet the language requirements, you can take our pre-sessional English course . You will develop key language and study skills for academic success and you will not need to take an external language test to progress to your degree.If you need a student visa to enter the UK you will need to meet the UK Visas and Immigration minimum language requirements as well as the University's requirements. Find out more about English language requirements.Many of our courses consider applications for entry part-way through the course for students who have credit from previous learning or relevant professional experience.Find out more about transferring to Brookes . If you'd like to talk through your options, please contact our Admissions team .When you accept our offer, you agree to the Terms and Conditions of Enrolment . You should therefore read those conditions before accepting the offer.
本科背景要求
待确认
预科背景要求
待确认
成绩要求
待确认
平均分要求
待确认
雅思要求
6.0

文书与其他要求

文书要求
800字左右
文书建议
Each answer will have a minimum character count of 350 characters, which is clearly labelled on the question boxes, along with an overall character counter, so you can keep track. The 4000 overall character limit (including spaces) remains the same, as does what you‘re expected to include. The new personal statement questions Question 1: Why do you want to study this course or subject? This is your opportunity to showcase your passion and knowledge of your chosen subject area and to demonstrate to universities and colleges why it’s a good fit for you and your future ambitions. Examples of what you might talk about here are: Your motivations for studying this course(s) Have you been inspired by a key role model or moment in your life? Maybe it’s a subject you love and want to pursue further. We’re all driven by something and it’s important to talk about how yours has led you to this course or subject area. Your knowledge of this subject area and interests Perhaps there’s a particular subject area you’ve researched and can’t wait to learn more about. A book or subject expert doing great things that have sparked your interest? Universities and colleges want to see you have done your research so they can be confident this is something you will enjoy and excel in. This is a great place to highlight super-curricular activities as evidence of curiosity and interest in the subject outside of the classroom. Your future plans and why this is a good fit for you If you already have a particular profession in mind you could talk about how you’ll use this to launch your career. If you don’t, think about what’s important to you and your future, and how the knowledge gained from your chosen course(s) will help you achieve this. Question 2: How have your qualifications and studies helped you to prepare for this course or subject? This is your chance to shout about the relevant or transferable skills you’ve gained from your formal education and highlight your understanding of how they will help you succeed in this subject area. Examples of what you might talk about here are: How your studies or training relate to your chosen course(s) or subject area This could be current or previous studies within a school, college, training provider, or even a short online university course – any form of formal education. The main thing here is to focus on what’s most recent and relevant to your chosen course(s). If you are no longer in full-time education, use section three to talk about your experiences since leaving. What relevant or transferable skills you have that make you a great candidate Maybe there are a couple of subjects that have helped you develop a core set of skills required for your chosen course(s). Or, a particular module that helped you understand where your interests and strengths lie. Any relevant educational achievements Universities and colleges will see your grades elsewhere on your application so don’t waste time talking about these. Consider accomplishments like winning a school or national competition, serving as a student ambassador or team captain, or landing the lead role in a play. Question 3: What else have you done to prepare outside of education, and why are these experiences useful? This is your chance to talk about any other activities you have undertaken outside of your formal education or personal experiences which further demonstrate your suitability for the course. This section is likely to be highly personal to you and anything you do include should reflect on why you’re including it. Examples of what you might talk about here are: Work experience, employment, or volunteering Whether it’s in-person work experience at your local school or virtual work experience through Springpod, or volunteering at a dog shelter, the key thing here is for you to reflect on your experiences and the skills gained relevant to your chosen course. Personal life experiences or responsibilitiesIs there a situation you’ve personally overcome that has influenced your decision? Are there responsibilities such as caring for a family member that has helped you develop essential qualities for the course like resilience and empathy? Hobbies and any extracurricular or outreach activities Think sports, reading, community work, summer schools – any activities outside of your studies that help further showcase why you’d make a great student. Achievements outside of school or college This could be a position of responsibility such as captain for your local club, a musical achievement, competition you won, or a qualification you’ve attained outside of the classroom. Post-education activities If you’re no longer in full-time education, it’s a good idea to detail what you’ve been doing since and how this has equipped you with the skills and qualities for your desired course(s).
特殊PS要求
是
特殊PS问题
  1. 每题350英文字符以上,三个问题总字数4000英文字符以内 Question 1: 你为什么想学习这门课程或科目(Why do you want to study this course or subject)? 这是你展示你对所选专业的热情渴望和展示相关知识的机会,并且向大学和学院证明为什么这门课程或科目适合你和你的未来规划。 This is your opportunity to showcase your passion and knowledge of your chosen subject area and to demonstrate to universities and colleges why it’s a good fit for you and your future ambitions.
  2. Question 2: 你的学历背景和之前的学习经历如何帮助你完成这门课程或专业的学校(How have your qualifications and studies helped you to prepare for this course or subject)? 这是展现你之前相关经验或者展示可迁移技能的机会,强调你认为这些技能或者经历将如何帮助你在该科目领域取得成功。 This is your chance to shout about the relevant or transferable skills you’ve gained from your formal education and highlight your understanding of how they will help you succeed in this subject area.
  3. Question 3: 除了教育之外,你还做了哪些准备?这些经历为什么有用(What else have you done to prepare outside of education, and why are these experiences useful)? 这是你讲述你在学校教育之外进行的其他活动或个人经历,这些经历可以进一步证明你适合这门课程。这部分内容可能与你个人息息相关,你但是需要能体现你选择它的原因和对未来学习的帮助。 This is your chance to talk about any other activities you have undertaken outside of your formal education or personal experiences which further demonstrate your suitability for the course. This section is likely to be highly personal to you and anything you do include should reflect on why you’re including it.
ATAS
否
个人陈述
是
在线推荐信
是

数据来源:UKEC院校库