谢菲尔德哈勒姆大学

国际商务与市场营销硕士

International Business and Marketing

硕士 College of Business, Technology and Engineering Department of Management

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学制12
专业类别Full-time
入学时间待确认
学习地点待确认
学费18600
申请费待确认
数据年份2025
申请截止日期2025-01-01

专业介绍

该硕士专业通过全球视角和当前事件探讨国际商务和市场营销问题,培养能够在多样和快速变化环境中运作的国际经理人。(This MSc programme explores international business and marketing issues through global perspectives and current events, developing into a dynamic international manager who’s able to operate in diverse and fast-changing settings.)

就业前景

就业岗位:国际市场营销经理、跨国企业战略顾问、国际市场分析师、全球供应链管理师 国际商务与市场营销硕士专业的毕业生在中国就业市场上具有广阔的前景。随着中国企业国际化步伐的加快和全球市场的不断融合,对于具备国际视野和市场营销专业知识的人才需求日益增长。毕业生可以在跨国公司、进出口贸易企业、国际市场营销咨询公司等领域找到合适的职位,从事国际市场开拓、品牌管理、市场分析等工作。此外,随着电子商务和数字营销的兴起,该专业的学生还可以在互联网企业中发挥重要作用,推动企业在全球市场的数字化转型和营销创新。总体来看,国际商务与市场营销硕士专业的就业前景十分乐观,毕业生有望在国际商务领域实现职业发展和个人价值。

入学与成绩要求

入学条件
通常需具备良好的学位(至少二等荣誉学位)或国际同等学历,一般为与商业相关的专业。如果英语不是你的母语,你需要达到雅思总分6.5分,且各项小分至少6.0分。
本科背景要求
待确认
预科背景要求
待确认
成绩要求
待确认
平均分要求
待确认
雅思要求
6.5

文书与其他要求

文书要求
800字左右
文书建议
STRUCTURE Your personal statement should be logically ordered and interesting, it must show why you are interested in this line of study and must demonstrate your ability to take the qualification. A possible structure that you could use is as follows: Current Studies • Degree - how your studies relate to your postgraduate application.This is particularly important if you are applying for study or research that does not seem to obviously follow on from your present course • Subject areas - mention those related to the postgraduate course that show a relevant base of knowledge • Technical skills that you have developed that may relate to your future studies • Related projects that you may have worked on, including group projects, labs and individual projects • Evidence of managing your project - research skills, the application of experimental methodology etc Why this Master’s/PhD? • Show your motivations - what particularly appeals to you about the course or research topic? • Link your plans for future study with your career aspirations • Demonstrate that you are making an informed decision by referring to research that you have done into the course, studies or research area. It is essential to show that you are genuinely motivated to follow this route and have thoroughly thought it through, in order to show that you will not drop out when the going gets tough Past Work Experience • An opportunity to demonstrate that you are able to adapt and ‘fit in’ to a range of environments and experiences • Mention how you were successful, and any achievements that demonstrate your ability to work effectively • Cite relevant skills that may relate to the course or your career aspirations, and achievements, perhaps in challenging situations • If the experience is not directly related to your application then think about showing the transferable skills that you have used and developed Extra-curricular Activities & Interests • You can talk about these to show your personality and demonstrate transferable skills e.g. team-work, ability to take on responsibility, communication, etc. • Think about what to include.Is it interesting and relevant; does it add value to your overall statement? Why this University? • Showing why you have selected this route of study in this particular university/department/group crucially demonstrates motivation and enthusiasm • For postgraduate research applications in particular it is important to show that you have investigated the area in depth. Perhaps mention individual research groups, projects, particular individuals, etc. and link these in with your own research interests and activities • If applying to a university overseas you could state what you will gain and give culturally.
特殊PS要求
待确认
ATAS
否
个人陈述
是
在线推荐信
是

数据来源:UKEC院校库