帝国理工学院
战略营销硕士(在线)
Strategic Marketing (Online) MSc
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专业介绍
该硕士课程旨在培养学生成为数据驱动的营销团队的领导者,提供战略营销的深入理解和应用技能。学生将在全球范围内随时学习,不需中断职业生涯,就能获得与校园课程相同的学位证明。(This MSc programme aims to prepare students to lead a data-driven marketing team, providing deep insights and applied skills in strategic marketing. Students can study from anywhere in the world without interrupting their career and will graduate with the same degree certification as the on-campus programme.)
就业前景
就业岗位:市场分析师、数字营销专家、品牌管理顾问、消费者行为研究员、市场研究分析师、客户关系管理专家、营销数据分析师、战略营销经理
MSc Strategic Marketing (Online) 专业的毕业生在中国就业市场上具有广阔的前景。随着中国消费市场的不断扩大和数字化转型的加速,对于具备战略营销知识和技能的专业人才需求日益增长。毕业生可以在广告公司、市场研究机构、电子商务平台、跨国企业等机构中找到合适的职位,从事市场分析、消费者行为研究、数字营销策略制定、品牌管理等工作。此外,随着大数据和人工智能技术的发展,营销数据分析和市场研究领域也提供了大量就业机会。总体来看,MSc Strategic Marketing (Online) 专业的就业前景十分乐观,毕业生有望在市场营销领域实现职业发展和个人价值。
入学与成绩要求
- 入学条件
- We consider all applicants on an individual basis, welcoming students from all over the world. Minimum academic requirement English language requirement International qualifications Minimum academic requirement 2:1 in a discipline such as business management, marketing, economics, psychology, or media and communications. Footnotes MSc Strategic Marketing is not a highly quantitative programme and is open to prospective students from a variety of disciplines but candidates are expected to be familiar with a basic knowledge of maths before the start of the programme. We may consider candidates applying to MSc Strategic Marketing (online delivery, part-time) with non-traditional qualifications and backgrounds, on the basis of highly relevant work experience or demonstrated interest. Applicants with up to ten years’ work experience are encouraged to apply to the programme, which is well suited to working professionals given the online, part-time study format. You are also required to have a well-researched career plan with clear short and long term goals. English language requirement All candidates must demonstrate a minimum level of English language proficiency for admission to Imperial. For admission to this course, you must achieve the higher university requirement in the appropriate English language qualification. For details of the minimum grades required to achieve this requirement, please see the English language requirements . International qualifications We also accept a wide variety of international qualifications. The academic requirement above is for applicants who hold or who are working towards a UK qualification. For guidance see our accepted qualifications though please note that the standards listed are the minimum for entry to Imperial , and not specifically this Department . If you have any questions about admissions and the standard required for the qualification you hold or are currently studying then please contact the relevant admissions team .
- 本科背景要求
- 待确认
- 预科背景要求
- 待确认
- 成绩要求
- 198
- 平均分要求
- 待确认
- 雅思要求
- 6.5
文书与其他要求
- 文书要求
- 500-1000字
- 文书建议
- 1-2 pages You will need to complete a personal statement as part of your application. These statements support your application by demonstrating that the course is right for you and that you have the skills, knowledge and aptitude to achieve the course requirements. They are normally around one to two pages long. Look at the description of the programme. This should detail the key course requirements, including skills, experiences and technical abilities. Use this description as a guide to the points you address in your statement. You can also talk about how the course fits in with your desired academic progression or career aspirations. You could structure your statement like this: 1、Current studies and how they're useful or relevant 2、Why you chose this course in particular 3、Relevant work experience and skills 4、Extra-curricular activities and interests 5、Why you chose this university 6、Concluding paragraph If you are initially applying to two courses, you can submit two personal statements. You will have two options when submitting your personal statements. You can submit one document with both your first and second choice personal statements (marked clearly with headers). Alternatively, you can submit your first choice personal statement when applying and, should you be unsuccessful, you can then send your second choice personal statement to the appropriate admissions team. Contact the relevant admissions team.
- 特殊PS要求
- 待确认
- ATAS
- 否
- 个人陈述
- 是
- 在线推荐信
- 是
数据来源:UKEC院校库