格林威治大学
市场营销、活动与旅游哲学硕士/博士
Marketing, Events and Tourism, MPhil/PhD
所有院校及专业信息每 1 个月更新一次。院校政策可能在更新周期内调整，申请前请以院校官网最新信息为准。
专业介绍
我们的市场营销、活动与旅游研究学位（MPhil/PhD）允许您在一位专家导师的支持下，对这些领域进行严谨而深入的探索。该硕士/博士项目强调研究和对知识的原创贡献，您将在第一年参加课程，以发展收集、分析和呈现定量和/或定性数据的高级研究技能。（Our marketing, events and tourism research degree (MPhil/PhD) allows you to undertake rigorous and critical exploration of one or more of these fields with support from an expert supervisor. This MPhil/PhD programme emphasizes research and an original contribution to knowledge while attending courses in your first year to develop advanced research skills for gathering and analyzing quantitative and/or qualitative data.）
就业前景
就业岗位：市场营销经理、活动策划师、旅游产品经理、市场分析师、品牌管理专员
MPhil/PhD Marketing, Events and Tourism专业的毕业生在中国就业市场上具有多样化的就业机会。随着中国消费市场的不断扩大和旅游产业的蓬勃发展，对于具备市场营销、活动策划和旅游管理专业知识的高级人才需求日益增长。毕业生可以在广告公司、公关公司、旅游企业、酒店集团、会展公司等机构中担任市场营销、活动策划、品牌管理等职位。此外，随着数字化营销和电子商务的兴起，该专业的学生还可以在互联网企业、电商平台等领域发挥专业优势，推动营销创新和业务拓展。总体来看，MPhil/PhD Marketing, Events and Tourism专业的就业前景十分广阔，毕业生有望在市场营销、活动策划和旅游管理等领域实现职业发展和个人价值。
入学与成绩要求
- 入学条件
- Applicants should have: A taught Master's degree, with a minimum average of 60% in all areas of assessment (e.g. Merit or above), in a generic subject area relevant to the subject matter of the proposed research project, and/or A First Class or Second Class, First Division (Upper Second Class) Honours degree in a subject area relevant to the proposed research project. Before submitting an application form, please read carefully the information below. Please make informal preliminary contact with a potential supervisor within the relevant research group . We recommend getting in touch with faculty whose research interest align with your proposed research topic. Include the name of the potential supervisor(s) you contacted in your research proposal and personal statement. Curriculum Vitae (CV), including the names of two referees (written references can also be provided using the reference form). Submit a detailed research proposal of approximately 1,500 words in which you outline your project, showing understanding of the existing literature, your proposed methodology and a possible timeline or Gantt chart. This is an important part of the application, and we recommend against using AI-generated text. For scholarship applications, please see specific instructions in the advert and include the scholarship reference in the personal statement section. Include transcripts of your previous degrees and evidence of language proficiency (if relevant) with your application (eg, IELTS certificate). The GBS offers intakes in September-October and January-February. To be considered for a September-October start, you must apply by 15 May . To be considered for a January-February start, you must apply by 15 October . If you are applying for a specific scholarship which has been advertised, you must apply by the deadline given. Different starting times can be exceptionally considered. Further details GBS Research Centres Application process For more information, contact the Greenwich Business School PGR Student Support - gbs-pgrstusupport@greenwich.ac.uk Available to overseas students? Yes Can I use Prior Learning? For exemption : If you hold qualifications or courses from another higher education institution, these may exempt you from courses of this degree. Recognition of Prior Learning
- 本科背景要求
- 待确认
- 预科背景要求
- 待确认
- 成绩要求
- 195
- 平均分要求
- 待确认
- 雅思要求
- 6.5
文书与其他要求
- 文书要求
- /
- 文书建议
- /
- 特殊PS要求
- 待确认
- ATAS
- 否
- 个人陈述
- 是
- 在线推荐信
- 是
数据来源：UKEC院校库