兰卡斯特大学
市场营销博士
Marketing : PhD
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专业介绍
该博士专业旨在培养学生成为研究密集型商业学院的一部分，以开展深入的市场营销研究。学生将有机会访问最先进的数据库和科研设施，并在市场营销实践与理论领域展开研究。(This PhD programme aims to develop students as part of a research-intensive business school, conducting in-depth marketing research. Students will have access to state-of-the-art databases and research facilities, engaging in research in the field of marketing practice and theory.)
就业前景
就业岗位：市场研究分析师、消费者行为研究员、品牌管理专家、市场策略顾问、数据分析师
市场营销博士专业的毕业生在中国就业市场上具有广泛的职业选择。随着中国消费市场的不断扩大和企业对市场研究的重视，具备深厚理论基础和研究能力的市场营销博士毕业生备受青睐。他们可以在大型跨国公司、本土企业、市场研究机构、广告公司以及咨询公司中担任市场研究分析师、消费者行为研究员等职位，负责市场趋势分析、消费者行为研究、品牌管理等工作。此外，随着数字化营销和大数据技术的发展，市场营销博士专业的学生还可以在互联网公司、电子商务平台等领域发挥专长，进行数据分析和市场策略规划。总体来看，市场营销博士专业的就业前景十分广阔，毕业生有望在市场营销领域实现职业发展和个人价值。
入学与成绩要求
- 入学条件
- Entry requirements Academic requirements A relevant UK Master's degree with the a minimum of 65% overall and 65% in the dissertation, or a non-UK Master's degree, graded at the equivalent level. We may also consider non-standard applicants; please contact us for information. Additional requirements As part of your application, you also need to provide a viable research proposal of up to 5,000 words, which has potential to make a significant contribution to prior literature. Guidance can be found on our writing a research proposal webpage. English language requirements We require an IELTS (Academic) Test with an overall score of at least 7.0, and a minimum of 6.0 in each element of the test. We also consider other English language qualifications and if your score is below our requirements, you may be eligible for one of our pre-sessional English language programme . Help from our Admissions team If you are thinking of applying to Lancaster and you would like to ask us a question, complete our enquiry form and one of the team will get back to you. We also have more details on our website about: International qualifications How to apply What happens after you apply Pre-master's programmes Delivered in partnership with Lancaster International Study Centre, our one-year tailored pre-master's pathways are designed to improve your subject knowledge and English language skills to the level required by a range of Lancaster University master's degrees. Visit Lancaster University International Study Centre for more details and a list of eligible degrees you can progress onto.
- 本科背景要求
- 待确认
- 预科背景要求
- 待确认
- 成绩要求
- 197
- 平均分要求
- 待确认
- 雅思要求
- 7.0
文书与其他要求
- 文书要求
- 小于500字
- 文书建议
- You should tell us why you are applying for the course, what you hope to gain from your studies and how it fits in with your future plans. We recommend a maximum of 500 words.
- 特殊PS要求
- 待确认
- ATAS
- 否
- 个人陈述
- 是
- 在线推荐信
- 是
数据来源：UKEC院校库