罗伯特高登大学

数字营销研究生证书/研究生文凭/硕士

Digital Marketing PgCert | PgDip | MSc

硕士 理学硕士

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学制16|12|33|27
专业类别On Campus | Full Time | Part Time | Online Learning
入学时间1|9
学习地点英国苏格兰阿伯丁
学费18030
申请费待确认
数据年份2026-2027
申请截止日期待确认

专业介绍

This highly practical digital marketing Master's degree will equip you with the theoretical knowledge and applied skills to be able to design, deliver and evaluate successful strategies and campaigns. If you are looking to top-up your skillset and are unable to commit to the full programme of study, there is the opportunity to study modules on an individual basis.  

就业前景

就业岗位:数字营销经理、市场分析师、社交媒体经理、搜索引擎优化专家、内容营销专家 数字营销硕士专业的毕业生在中国就业市场上具有广阔的前景。随着互联网和数字技术的快速发展,企业对于精通数字营销的专业人才需求日益增长。毕业生可以在广告公司、电子商务平台、科技公司以及各类企业的市场部门中找到合适的职位,从事市场分析、社交媒体运营、搜索引擎优化、内容创作等工作。此外,随着大数据和人工智能技术的应用,数字营销硕士专业的学生还可以在数据分析和用户行为研究领域发挥重要作用,帮助企业优化营销策略和提高转化率。总体来看,数字营销硕士专业的就业前景十分乐观,毕业生有望在数字营销领域实现职业发展和个人价值。

入学与成绩要求

入学条件
Applicants normally hold a 2:2 undergraduate honours degree or its equivalent in any subject area.Applicants with a lower degree classification and / or relevant work experience will be considered on a case by case basis.ENGLISH LANGUAGE REQUIREMENTSApplicants whose first language is not English should have an IELTS of 6.5 overall, with no component lower than 5.5, or an equivalent.
本科背景要求
The MSc Digital Marketing is open to applicants with an undergraduate Honours degree in any discipline. The Digital Marketing course is suitable for people who are excited by digital technology and the opportunities it provides. A background in marketing or digital media is not required but a passion for these areas and a willingness to engage with new technologies and techniques is essential.IELTS 6.5
预科背景要求
待确认
成绩要求
200
平均分要求
待确认
雅思要求
6.0

文书与其他要求

文书要求
/
文书建议
/
特殊PS要求
待确认
ATAS
否
个人陈述
是
在线推荐信
是

数据来源:UKEC院校库